The goal of developing products and services, managing their use and deployment, and creating recycling systems and markets in order to eliminate the volume and toxicity of waste and materials and conserve and recover all resources. Implementing zero waste eliminates all discharges to land, water, or air that may be a threat to planetary, human, animal or plant health. Many cities and states already have set zero-waste goals. For example, San Francisco and other cities have set a goal to create zero waste by 2020. More information: www.zerowaste.ca.gov