Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design
Wendy Jedlička
Wiley
The graphic artist’s guide to sustainable design
Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.
Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.
Sustainability isn’t a fad or a movement; it’s a long-term paradigm shift. With this forward-looking toolkit, you’ll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.
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2 Reviews
When Wiley approached our group (o2umw.org and mcad.edu/sustainable) about putting a book together, we only agreed to do it if they allowed us to present sustainable design related to graphic arts in a completely new way. Like this work’s companion book on packaging, the graphics book needed to not only present systems thinking methodologies, vs. just be a collection of materials and to-do lists, but would look deeply at business and design’s stakeholders.
In addition, rather than be the outpouring of a single voice, the book needed to be a collection of many voices. This chorus of voices allows people new to sustainable design to experience the broad range of contributions the pioneers of sustainability and today’s eco-practitioners draw from. We wanted readers to be able to hit the ground running, as they race to catch-up with the overwhelming flow of sustainability information coming out daily. This required a book that would help them understand — why — we do the things we do, to allow them to become proactive partners in this paradigm shift.
For those in academia, this book is representative of the core approach of Minneapolis College of Art and Design’s Sustainable Design Certificate Program. Most of the key contributors to this book are Certificate faculty, who welcome the opportunity to open a dialogue about higher education’s roll and responsibility in reshaping industry.
So I hope, dear reader, you will forgive me for giving our book five out of five stars. But as a working eco-designer and sustainable design educator just trying to do right by my clients and students, this is the book we who worked on it wish had come out years ago.
Wj-
For more information about this book or to order online visit:
http://sustainablegraphicdesign.info
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For Educator Tools for this or its companion book, visit:
http://www.packagingsustainability.info
http://www.sustainablegraphicdesign.info
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