Sustainability in 7: Hunter Lovins Makes the Business Case for Sustainability
The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.
Hunter Lovins kicks off Sustainability in 7 this week with by explaining her notion of Natural Capitalism, namely why sustainability and good business are one in the same. (She also gives a shout out to Janine Benyus.)
About Hunter Lovins
L. Hunter Lovins is President of Natural Capitalism Solutions, a professor of Sustainable Business Management at Bainbridge Graduate Institute, and Chief Insurgent of the Madrone Project. She has co-authored 14 books including the seminal work Natural Capitalism and its 2011 sequel, Climate Capitalism. She was millennium TIME Magazine Hero of the Planet, and in 2009 Newsweek Magazine dubbed her a “Green Business Icon.”
The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.