Ambassadors

These are just some of the great minds (and faces) behind The Living Principles. Join us now and speak yours.

Word of the day

Meaning

The deepest level of significance at which an organization’s products, services, or experiences can touch a customer. “Meanings” are the ultimate ideals that explain the significance of our lives. Recently, marketing theory has integrated meaning into corporate strategic development. Meaningful experiences evoke these ultimate ideals in a measurable amount of time, and make them real for us. These experiences are the ...

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