Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

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Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

Written by:
Wendy Jedlicka

Published by:
Wiley

Summary:

Take the lead with sustainable package design solutions

The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:

Enables the designer to make smart, informed decisions at all points throughout the packaging design process
Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.

(Back cover)

Purchase at:
Amazon.com

Posted by The Living Principles Team on Tuesday, June 1, 2010

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2 Reviews

Looking for Educator Tools for this or it’s companion book? Go to:
http://www.packagingsustainability.info
http://www.sustainablegraphicdesign.info

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by Wendy Jedlička posted on January 11, 2011, 7:48 pm

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When Wiley approached our group (o2umw.org and mcad.edu/sustainable) about putting a book together, we only agreed to do it if they allowed us to present sustainable design related to packaging in a completely new way. The book needed to not only look at systems thinking, vs. just be a collection of materials and to-do lists, but would look deeply at business and packaging’s stakeholders.

In addition, rather than be the outpouring of a single voice, the book needed to be a collection of many voices. This chorus of voices allows people new to sustainable design to experience the broad range of contributions the pioneers of sustainability and today’s eco-practitioners draw from. We wanted readers to be able to hit the ground running, as they race to catch-up with the overwhelming flow of sustainability information coming out daily. This required a book that would help them understand — why — we do the things we do, to allow them to become proactive partners in this paradigm shift.

For those in academia, this book is representative of the core approach of Minneapolis College of Art and Design’s Sustainable Design Certificate Program. Most of the key contributors to this book are Certificate faculty, who welcome the opportunity to open a dialogue about higher education’s roll and responsibility in reshaping industry.

So I hope, dear reader, you will forgive me for giving our book five out of five stars. But as a working designer and teacher of sustainable design just trying to do right by my clients and students, this is the book we who worked on it wish had come out years ago.

W-

For more information about this book or to order online visit:

http://www.packagingsustainability.info

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by Wendy Jedlička posted on January 13, 2011, 7:49 pm

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