Words to Know

Ozone-Depleting Substance (ODS)

A family of man-made compounds that includes, but is not limited to: chlorofluorocarbons (CFCs); bromofluorocarbons (halons); methyl chloroform; carbon tetrachloride; methyl bromide; and hydrochlorofluorocarbons (HCFCs). 

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Word of the day

Meaning

The deepest level of significance at which an organization’s products, services, or experiences can touch a customer. “Meanings” are the ultimate ideals that explain the significance of our lives. Recently, marketing theory has integrated meaning into corporate strategic development. Meaningful experiences evoke these ultimate ideals in a measurable amount of time, and make them real for us. These experiences are the ...

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