New Brand Redesign Highlights Heightened rPET Promise

Recently, several exciting new eco-trends have been developing in the packaging industry that will hopefully soon be embraced en masse by consumer brands. By switching to soy-based inks on product packaging, beefing up recycling incentives, or even by introducing an eco-minded brand mission and communicating it through packaging, brands can send smaller eco-friendly messages to a much larger and participatory audience.

In segments like the RTD bottled water category, brands are striving not only to differentiate but also to establish and keep environmental missions top of mind. In this specific category, showing what you’re made of—in terms of packaging—will help keep brands afloat.

Nestlé Waters North America was looking for ways to effectively communicate the importance of recycling to consumers of all bottled water. By placing change directly in the hands of the consumer through packaging and positioning decisions, and by making it easy to be environmentally friendly and communicating that message clearly, Nestlé planned to effect groundbreaking change in the category.

Sterling handled the redesign of our original Nestlé re-source water packaging, and worked to create a fresh and enthusiastic promise of 50% rPET (reprocessed plastic) as well as to clearly communicate the brand’s commitment to plastic recycling and sustainability education.

The new re-source bottle design gives the consumer confidence that they are making a better decision for themselves and for the planet.

Our work: packaging structure and graphic design