New to the group and the fantastic site.

When going though the site today, I began to wonder.

One of the things we do is help companies map out, visually, their customer touchpoints. We then look at the structures and the values and activities that take place at each touchpoint and have participants ideate against this framework.

My thinking would be to create a customer tocuhpoint model (a visual roadmap) and assess the touchpoints from a sustainability point of view, for both the company and the customer.How could we innovate at each looking at Environment, People, Economy and Culture.

I think the challenge here is figuring out how much of an enabler companies can be for their customer to be more sensitive to sustainability at each touchpoint, rather than leaving the market to drive organizations there.

Has any design thinking group here been working on this from the customer touchpoint view? Perhaps we could share thoughts.