GAIN: AIGA Design for Social Value Conference
To be relevant in today’s economy, businesses must think about more than just their bottom line. At “Gain: AIGA Design for Social Value Conference” you’ll hear design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters will demonstrate the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.
Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.
What designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.
Whether you’re just starting to explore social responsibility or you’re looking for inspiration and best practices on using design to create social change, you’ll find it at “Gain”!