The Federal Trade Commission (FTC) seeks to prevent deception and unfairness inthe marketplace. The Guides indicate how the Commission will apply Section 5 of the FTC Act, which prohibits unfair or deceptive acts or practices, to environmental marketing claims. In short, FTC law requires that environmental claims be subtantiated.
The Living Principles
Except where otherwise noted, content on this site is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0 Unported License.
Except where otherwise noted, content on this site is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0 Unported License.
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