Engaging in responsible travel to natural areas while conserving the environment and improving the well-being of local people. Those who lead or participate in ecotourism activities strive to:

• Minimize their impact
• Build environmental and cultural awareness and respect
• Provide positive experiences for both visitors and hosts
• Provide direct financial benefits for conservation
• Provide financial benefits and empowerment for local people
• Raise sensitivity to host countries’ political, environmental, and social climate
• Support international human rights and labor agreements
• Conservation of local, indigenous wildlife and culture