Wendy Jedlička's Profile
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Member Since:
24 Jun 2010

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2 months ago

Wendy Jedlička @wjedlicka ?

Contributing Editor
Posts: 12 Comments: 12

With a strong background in design, manufacturing and business, Wendy Jedlička, CPP, is an IoPP Lifetime Certified Packaging Professional, and president of Jedlička Design — a packaging design and strategic business and marketing consultancy specializing in sustainable design, supply chain management solutions, and design firm mentoring. Working in first print and then packaging since the mid-1970s, and as a design and business strategy vendor since the mid-1990s, she has served clients from Fortune 100 giants to tiny three-person shops.

In addition to her design and strategic management work, Jedlička is a long-time, and vocal, advocate for sustainable design and business, writing regular sustainability focused feature articles for publications around the world, and was contributing editor for two of Wiley Publishing’s books on sustainable design, "Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design," and, "Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design." Both books are becoming required reading for many design programs throughout the US. As an internationally recognized speaker and workshop leader, Jedlička is regularly tapped to speak on eco-packaging and print design, as well as broader sustainable design and business issues.

Working to change minds in higher education, since the program’s inception Jedlička is a founding program development team member and faculty for Minneapolis College of Art and Design's ground-breaking Sustainable Design Program. As part of education efforts in industry, Jedlička serves on the committees for sustainability and education for the Institute of Packaging Professionals, the American Institute of Graphic Arts, and is part of national sustainability curriculum efforts. As part of Jedlička's professional outreach efforts, she serves as the United States co-coordinator for the o2 International Network for Sustainable Design and is the o2-USA/Upper Midwest chapter chair.

Jedlička started her formal art training through the Minneapolis Institute of Arts experimental youth art program, continuing through high school at Parsons School of Design and the Art Students League of New York. She completed her bachelor’s degree in graphic and industrial design at the University of Bridgeport, and her master’s degree in international management with a certificate in international marketing at the University of St. Thomas.

Wendy Jedlička's Website:

  • Wendy Jedlička commented on the blog post Sustainable Design Degree Alternatives   2 months ago · View

    There really is quite a bit more going on than is included in this article. Here is some more information readers might find of interest… “Minneapolis College of Art & Design offers the only online Master’s in Sustainable Design (MCAD), which can be applied to all sorts of design, including graphic.” While this is true, [...]

  • Wendy Jedlička wrote a new blog post: Making Sustainability Work…   1 year, 5 months ago · View

    ThumbnailIn this series, we’ll be examining how today’s practitioners are putting sustainable design theory into action, and supplying resources so readers can take these ideas and put them to work in their own practice. Our first contributor is Noble Cumming, a New York based designer with years of experience in design for print, advertising, and signage. Pushing Production [...]

  • Wendy Jedlička wrote a new blog post: Working with the New FTC Green Guides   2 years ago · View

    At the beginning of October 2012, an article by GreenBiz’s Joel Makower was posted on livingprinciples.org about the U.S. Federal Trade Commission’s (FTC) long awaited release of the revised Environmental Marketing Claims Guidelines * – noting you can’t call something “green” or “eco-friendly” unless you can prove it really is “green” or “eco-friendly.” And while the FTC chose to side step the term [...]

  • Wendy Jedlička joined the group Packaging   2 years, 7 months ago · View

  • Wendy Jedlička commented on the blog post Not all fly ash is bad   3 years, 1 month ago · View

    While finding a way to sequester fly ash in a value-add supply chain is better than landfilling or worse yet, ponding, use of these products is in essence a signal that you support the resource chain that made it — coal. And in the US, that means mountain top mined coal. The Fast Company article [...]

  • Wendy Jedlička wrote a new blog post: Design For Recovery, Please!   3 years, 1 month ago · View

    One of the “it” beverages at the 79th Academy Awards, and a sponsor for the Hollywood Premiere of Al Gore’s “An Inconvenient Truth,” Biota’s PLA-bottled water hit the market many years ago as the earth-friendly, compostable answer to PET bottles. The core selling point: They gave the consumer the impression the package would just “go away.” [...]

  • Wendy Jedlička wrote a new blog post: Disruptive is Good   3 years, 6 months ago · View

    Perhaps you’ve heard (or maybe you haven’t) that Frito-Lay (part of Pepsico) has introduced a quieter version of their compostable SunChips bag. It’s now comparable, sound-wise, in user aural experience to any chip bag one might find on the shelf. However, the bag is still breaking ground as a serious effort at creating packaging that [...]

  • Wendy Jedlička wrote a new blog post: No Remorse   3 years, 6 months ago · View

    If you haven’t already, pop on by the Designers Accord Sustainability in 7 video series, delivering a daily dose of design inspiration by today’s leading sustainability experts. In my contribution to the series, “7 Handy Tips to Help You Change the World (Or at Least Your Bit of It),” in Tip #1 I ask the viewer to “Be [...]

  • Wendy Jedlička wrote a new blog post: Get “Glocal”   3 years, 9 months ago · View

    ThumbnailOver a decade ago, Paul Ray and Sherry Ruth Anderson reported in their study of consumer attitudes that approximately a quarter of U.S. adults fit into a segment they tagged “ Cultural Creatives ” — a vocal group who use sustainability ethics to guide their shopping as well as voting behavior. More recently, a 2004 study by Price [...]

  • Wendy Jedlička commented on the blog post Welcoming the Year of the Rabbit   3 years, 9 months ago · View

    I love it when my predictions are backed-up with tangible studies…
    Sustainability: The ‘Embracers’ Seize Advantage

    This is a super interesting study. My favorite part…

    “Across the board, nearly 60 percent of companies revealed that despite the recession, sustainability investments actually grew in 2010″

    Read more: http://www.greenbiz.com/blog/2011/02/10/study-reveals-gap-between-sustainability-leaders-laggers#ixzz1DwbP4800

  • When Wiley approached our group ( o2umw.org and mcad.edu/sustainable) about putting a book together, we only agreed to do it if they allowed us to present sustainable design related to packaging in a completely new way. The book needed to not only look at systems thinking, vs. just be a collection of materials and to-do lists, but would [...]

  • Looking for Educator Tools for this or it’s companion book? Go to:

  • When Wiley approached our group ( o2umw.org and mcad.edu/sustainable) about putting a book together, we only agreed to do it if they allowed us to present sustainable design related to graphic arts in a completely new way. Like this work’s companion book on packaging, the graphics book needed to not only present systems thinking methodologies, vs. just be [...]

  • Wendy Jedlička wrote a new blog post: Paperless Posters   3 years, 10 months ago · View

    ThumbnailA few years ago, Spunk Design Machine was trying to help their client, the Seward Co-op in Minneapolis, to find a colorful window graphic that didn’t use traditional vinyl but still communicated the vibrant “fresh” look the co-op wanted. The dominant solution for direct application was, and still is, vinyl graphics. Not only is the vinyl not [...]

  • Wendy Jedlička commented on the blog post Hiring Eco-Pros   3 years, 11 months ago · View

    The prospects are very good — if you can accept that from desire arises action, eventually. The reality though is there are very few industry certification programs out there for practitioners at the moment. We’re drowning in a sea of eco-labels for products, but very little to certify that people making eco-skill claims actually know [...]

  • Wendy Jedlička wrote a new blog post: Hiring Eco-Pros   4 years ago · View

    In a July 16, 2010 blog post entitled “ Hiring for Sustainability ,” on The Chronicle of Higher Education ’s website, writer David Evans voices the problem many schools and firms are having now: How do you hire the right eco-professionals? It would be easy to hire in one of the “traditional” sustainability-related areas (say, ecology or environmental ethics), but what [...]

  • Wendy Jedlička wrote a new blog post: Certifiable: The Big Picture   4 years, 3 months ago · View

    As a market-based economy, over the past few years we’ve been marking many historic moments here in America. From the biggest debt load in the history of “ever” and accompanying corporate bailouts to keep the economy from collapsing, to the disaster in the Gulf of Mexico underscoring the impact of our addiction to oil on top [...]

  • Wendy Jedlička wrote a new blog post: Sustainable Power: Knowledge   4 years, 3 months ago · View

    The old way of popping out this week’s brilliant idea, and then churning the resulting product out by the gazillion regardless of the consequences, still works great. Or does it? The store shelves are bulging with “brilliance,” each SKU fighting with its neighbor to be the lucky one to go home with the consumer. With all that [...]

  • Wendy Jedlička commented on the blog post Green Graphic Design   4 years, 3 months ago · View

    A must-have for our industry, and a great hands-on set of examples to compliment the resources in “Sustainable Graphic Design.” http://sustainablegraphicdesign.info/

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