Since seeing is believing, back in 2007 our design team at MSLK decided to help US consumers visualize how their everyday seemingly insignificant actions really add up. Our target: disposable plastics. MSLK conceptualized a large scale information graphic that was as beautiful as informative and would be arresting in any urban environment. We deemed this an “eco-art installation” [...]

Here at MSLK we are keenly interested in the effects of society’s mass consumption of plastic. It seems that the things that are most transient to us such as disposable bags, silverware, applicators, packaging and bottles are made from plastic, a material that is very enduring. What happens when we are done with these single use items? Where [...]

As designers, we at MSLK feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it also encourages our clients to think about green alternatives. With this in mind, back in 2007 we conceptualized a plan to create a project that would enlighten [...]

Last week, Proctor & Gamble unveiled a renewable sugarcane-based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next two years. This is truly groundbreaking news and frankly has our beauty design agency more excited about the future of mass production than we have been in a [...]

Natural dyes such as indigo, pomegranate rind, myrobalan, lac and manjistha as well as benign chemicals like aluminium and iron are eco-friendly alternatives to the synthetic dyes and hazardous chemicals used in conventional fabric dyeing. Natural dyes are made from plants, earth clays and even insects, which translates to less harm to the ecosystem. Another [...]

Clothing made from materials that are grown or raised without the use of pesticides, herbicides or other chemicals.

An approach to the design, sourcing and manufacture of clothing which is both socially and environmentally responsible. Sustainable fashion – using more environmentally-friendly materials and methods in clothing production – is part of this larger trend.

As a business owner I learned long ago that designing great projects is one thing, but leading a client towards entrusting you with their brand is an incredibly crucial —and often overlooked — part of the process. Recently, I organized a panel discussion for Spark Design Professionals and AIGA/NY to explore how, during initial business conversations, some of New York [...]