Rita Penrod @ritapenrod ?Member
Rita Penrod is a working eco-practitioner, designer, and owner of four five sustainable design in Minneapolis, Minnesota. Rita holds a BFA from Indiana University, and a certificate in Sustainable Design from the Minneapolis College of Art and Design’s groundbreaking Sustainable Design Post-Baccalaureate Program. She is currently chairperson of AIGA Minnesota’s reDesign sustainable design initiative.
Motivated by personal values and desire for positive change, Rita approaches sustainability through holistic systems thinking – with the understanding that everything is designed, from products and services to businesses and lifestyles, empowering everyone to help create a more sustainable existence. Rita brings to her work over twenty years of experience as a business owner, manager, creative director, educator, and volunteer for non-profit organizations promoting environmental sustainability and social equity.
Raised on a dairy farm in Indiana, Rita was born connected to the earth, spending the first eighteen years of her life observing symbiotic relationships in nature and exploring life with wide-eyed fascination. It was there that she learned the value of integrity and hard work – traits she continues to apply to her personal and professional life.
Rita uses systems thinking methodologies, life cycle assessment, innovation techniques and ethics-based marketing methods to create products, strategies and communications for her clients that positively affect the triple bottom line – people, planet and profit. Her broad and thoughtful approach is critical to a company’s survival in this era of consumer awareness, economic challenges, and tightening environmental regulations.
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I’m so glad to see that GM is taking this initiative. It’s a start, and at the very least creates awareness and an (eventual) method for measurement and comparison. While industry-initiated certifications are often suspect, this will hopefully lead to third party certification or labeling that all auto manufacturers must use. I recently purchased a new [...]
Rita Penrod wrote a new blog post: HEROES AND HABITS – A recap of Living Principles // Green Drinks with Brian Dougherty 1 year, 6 months ago · View
How does one present the concept of sustainable design to a diverse audience ranging from designers to business executives? Brian Dougherty of Celery Design Collaborative knows how: mix eye candy with substance. (To watch Brian Dougherty’s entire Green Drinks//Living Principles presentation, click here.) On October 12 th, AIGA Minnesota’s sustainable design initiative, reDesign, welcomed Brian to Minneapolis as featured speaker at [...]
Rita Penrod wrote a new blog post: LIVE WEBCAST of Twin Cities Green Drinks / Living Principles, with Brian Dougherty of Celery Design Collaborative 1 year, 8 months ago · View
If you can’t make it to the event, join us online at 7 p.m. (CST) on bnw.qwikcast.tv No registration necessary, just click and view! Join AIGA Minnesota reDesign for a special Green Drinks event. Guest speaker Brian Dougherty of Celery Design Collaborative will present the Living Principles for Design framework and show how Celery incorporates these sustainable design ideas [...]
Thanks for the thoughtful comments, Nicole. I felt the same way. Great stuff, but I wanted them to go deeper into some of the topics. I understand the presenters were limited to a very short time frame so here’s an idea: Perhaps in the future, some of the presenters could agree to stay for a [...]
The paperless posters were a huge success – we had the largest Green Drinks turnout to date! My office is above the venue and I witnessed many people stopping to look at the window. The message was in a league of it’s own and didn’t have to compete with the layers of the printed posters [...]