Member Since:
31 Aug 2010
Last Activity:
1 year, 8 months ago
Jim Ales @jimales ?
MemberJim Ales is the art director for the nonprofit Monterey Bay Aquarium in Monterey, California. He is responsible for strategy, creative direction and maintenance of the aquarium’s communication brand. The Aquarium is consistently ranked number one in the United States and is recognized as a worldwide leader in ocean conservation. Jim’s work supports the mission of the Aquarium, influencing the way individuals, corporations and government agencies understand and interact with ocean environments.
Jim lectures frequently on nonprofit branding from a positive social and economic growth perspective. Jim served on the AIGA National Board of Directors from 2006 – 2009. Jim’s work has appeared in several design and museum award publications and he is the recipient of the AIGA Environmental Leadership Award. His commentary on sustainability in the field of communication design is featured in both Allworth Press and Rockport Press publications.
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Jim Ales wrote a new blog post: The Little Card That Changed an Industry 1 year, 8 months ago · View
In 1999, the Monterey Bay Aquarium launched Seafood Watch in response to depleting fish stocks and habitat destruction on the West Coast of the United States. The initiative was positioned as a consumer-awareness campaign and featured a wallet-sized pocket guide listing the best fish to purchase at markets and restaurants. Several supporting informational pieces were developed, creating a [...] -
