Originally conceived by AIGA, The Living Principles for Design celebrate the efforts of all partners, amplifying their voices and working collectively to move the sustainability conversation forward across disciplines and around the world.


Partners that have adopted the Living Principles framework promote a common understanding of integrated sustainability throughout their organization and encourage their stakeholders to use it to drive business decisions. They are actively engaged in the ongoing development of best practices for sustainable design and the Living Principles community website.

AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, educational institution.

Cumulus, the International Association of Universities and Colleges of Art, Design and Media, was initiated in 1990 and during the past twenty years, has grown in size and ambition to enhance the quality of education and research. The number of members has expanded from 6 to 169 (2010), representing 43 different countries. The aim of Cumulus is to build a dynamic and flexible academic forum that brings together top-level educational institutions from all parts of the world.

Design Ignites Change
Design Ignites Change, a collaboration between Adobe Youth Voices and Worldstudio, engages high school and college students in multidisciplinary design and architecture projects that address pressing social issues. Participants are encouraged to apply design thinking — the combination of unleashed creativity and executable actions — to problems that exist in their own communities.

Icograda is the world body for professional communication design. Founded in 1963, it is a voluntary network of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers’ vital role in society and commerce and unifies the voices of communicaton designers worldwide. Our vision, mission and core values are collectively embodied in the statement ‘leading creatively’ and manifested through members’ diverse activities to use design as a medium for progressive change.

The Industrial Designers Society of America (IDSA) is the voice of the industrial design profession, advancing the quality and positive impact of design. IDSA organizes the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world.

Society of Graphic Designers of Canada
The Society of Graphic Designers of Canada (GDC) is a member-based organization of graphic and communication design professionals, educators, administrators, students and associates. Since 1956, the GDC has been an advocate, voice and resource for Canada’s graphic and communication design profession. It was granted a Federal Charter in 1976. The GDC is a national certified body promoting high standards of design and business practice with more than 1,200 members in nine chapters across Canada. The GDC is a member of the International Council of Graphic Design Associations (Icograda), is allied with the Société des designers graphiques du Québec (representing graphic designers in the province of Quebec) and the University and College Designers Association (UCDA).

O2 Global Network
o2 is a non-profit, international network of professionals with a wide range of theoretical and practical experience, exploring the fundamental elements of design and sustainability. o2 believes sustainable design is one of the greatest challenges facing humanity, but also a fantastic opportunity to create a universally improved and forward-thinking way of life today, and for generations to come.

Organic Exchange
Organic Exchange (OE), is a non-profit organization with a global, multi-stakeholder approach to developing markets in the textile value chain. With over 230 global organizational members, including many of the world’s best-known brands and retailers, OE helps advance the sustainable development of textiles by creating a specific community of practice, a set of standards and product integrity resources, and systems that support the distribution of knowledge and positive change across the global textile value chain. The organization provides models and tools for collaborative planning, problem solving, product development and sourcing, and consumer education.

Founded in 1973, the Society for Environmental Graphic Design is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD’s mission is to increase awareness of the environmental graphic design community, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

Winterhouse Institute
Winterhouse Institute, founded by William Drenttel and Jessica Helfand, focuses on non-profit projects that support design innovation and education, as well as social and political initiatives. The Institute is currently funded by Rockefeller Fundation to develop collective action and collaboration for social impact across the design industry — and encompassing a range of other institutions that work on the needs of poor or vulnerable people. This funding is being used to develop specific programs for social impact by the design community, to host conferences and symposia, to develop case studies with the Yale School of Management, and to support Change Observer as a channel within the Design Observer Group to monitor progress in the zone of design and social innovation.


Endorsers that have adopted the Living Principles framework promote a common understanding of integrated sustainability throughout their organization and encourage their stakeholders to use it to drive business decisions. They publicly acknowledge their adoption and promote the Living Principles community website to their constituents.

At the Design Management Institute we connect design to business, to culture, to customers—to the changing world. We bring together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet. The results are transformational. Design that delivers competitive advantage. Design that raises the bar of performance, fit, and feel. Design that touches the heart and mind. Design that creates a unique and memorable bond. Design that changes the world.


GreenBlue® is a nonprofit that equips business
with the science and resources to make products more sustainable. We’re building a world where businesses are leaders for environmental stewardship and products are designed from the start with sustainability in mind.

GreenBlue currently works in three program areas: chemicals, packaging, and forest products, as well as working one-on-one with companies through GreenBlue Advisory Services. Our team of scientists, engineers, designers, and business strategists translates complex scientific concepts into concrete business strategies.

RGD Ontario
Representing close to 3,000 graphic designers, managers, educators and students, the Association of Registered Graphic Designers (RGD) is a hub for the graphic design community. RGD promotes knowledge sharing, continuous learning, research, advocacy, mentorship and work on the cutting-edge of design. We work to establish and promote professional standards and best practices throughout our industry. Our vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.
Ready to Join?
Is your professional organization interested in becoming a Partner or Endorser of the Living Principles? We’d love to hear from you! Send us an email to info@livingprinciples.org.