The Living Principles were conceived and created in 2009 by Gaby Brink, Nathalie Destandau, and Phil Hamlett through AIGA and with generous input and inspiration from an inter-disciplinary group of designers, authors, educators, strategists and business leaders.
Founder | Creative Director
Gaby Brink is the founder and creative director of Tomorrow Partners, where she leads an inter-disciplinary team of creative talents to craft communication programs that turn heads and grab hearts everywhere that brands live. She works with a wide spectrum of top global marketers and emerging companies. And because she believes that design plays a vital role in building a brighter future, she regularly applies her creative firepower to nurture environmental and social causes and help organizations with sustainability at their core thrive.
Gaby co-authored The Living Principles for Design, and with her team at Tomorrow, built its online community. Through her leadership on the Board of Directors of AIGA, she fosters dialogue and collaboration amongst professional organizations and the global design community to co-create tools and best practices for design as a catalyst for positive cultural change.
Partner | Strategist
Nathalie Destandau is a partner, the lead strategist and resident sustainability buff of Tomorrow Partners, a strategic creative agency headquartered in Berkeley, California. Her engagements run the gamut from ethnographic research to sustainable business strategy, naming, positioning, and development of communication platforms for Tomorrow’s wide range of clients. Nathalie’s 20-year background in academia and an MBA in Sustainable Management from the Presidio Graduate School give her a particular knack for translating complicated propositions into messages that are clear and engaging to everyone.
Nathalie is the co-author of The Living Principles for Design and continues to develop resources and experiential tools to bring the genesis of this new framework to life and into professional practice. She also serves on the board of trustees of Ecole Bilingue de Berkeley, where she leads the French-American school’s diversity initiatives.
School of Graphic Design
Academy of Art University
Phil Hamlett has over twenty-three years of experience in a wide variety of design and communications roles. Currently, he is the Graduate Director of the School of Graphic Design at the Academy of Art University in San Francisco, the largest private art and design school in the country. His students emerge from the MFA Program as advanced design practitioners and go on to acquire positions at the highest levels of the profession. Prior to the Academy, Phil was communications director at Turner & Associates in San Francisco, and in a previous life, a principal and director of creative services for EAI/Atlanta.
As a member of the AIGA board of directors, the founder of Compostmodern, and a co-author of the Living Principles for Design, he helps set the agenda for sustainable business practice within the design community at large.