Living Principles ambassadors bring together diverse perspectives to establish an integrated understanding of environmental, economic, social and cultural sustainability. Ambassadors are actively engaged in the development of the Living Principles strategy, tools and best practices, and champion them through their thought leadership, professional activities, initiatives and networks.
Founder | Creative Director
Gaby Brink is the founder and creative director of Tomorrow Partners, where she leads an inter-disciplinary team of creative talents to craft communication programs that turn heads and grab hearts everywhere that brands live. She works with a wide spectrum of top global marketers and emerging companies. And because she believes that design plays a vital role in building a brighter future, she regularly applies her creative firepower to nurture environmental and social causes and help organizations with sustainability at their core thrive.
Gaby co-authored The Living Principles for Design, and with her team at Tomorrow, built its online community. Through her leadership on the Board of Directors of AIGA, she fosters dialogue and collaboration amongst professional organizations and the global design community to co-create tools and best practices for design as a catalyst for positive cultural change.
Partner | Strategist
Nathalie Destandau is a partner, the lead strategist and resident sustainability buff of Tomorrow Partners, a strategic creative agency headquartered in Berkeley, California. Her engagements run the gamut from ethnographic research to sustainable business strategy, naming, positioning, and development of communication platforms for Tomorrow’s wide range of clients. Nathalie’s 20-year background in academia and an MBA in Sustainable Management from the Presidio Graduate School give her a particular knack for translating complicated propositions into messages that are clear and engaging to everyone.
Nathalie is the co-author of The Living Principles for Design and continues to develop resources and experiential tools to bring the genesis of this new framework to life and into professional practice. She also serves on the board of trustees of Ecole Bilingue de Berkeley, where she leads the French-American school’s diversity initiatives.
Celery Design Collaborative
Brian Dougherty is a founding partner at Celery Design Collaborative, where he focuses on building brands that have a positive impact in the world. His work approaches sustainability as a springboard for design innovation and an important brand differentiator. He advises some of the world’s most successful executives and entrepreneurs on values-based branding and communicating leadership through corporate responsibility. His studio, Celery, develops a wide array of brand communications, eco-innovative packaging, CSR communications, web communities and interactive exhibits from offices in Berkeley, California and Paris, France. Clients include HP, Autodesk, Citigroup, EBay, Mattel and Motorola.
Brian is the author of Green Graphic Design from Allworth Press and a frequent lecturer on the ecological innovation in communications design.
Director | Winterhouse Institute
Editorial Director | Design Observer Group
William Drenttel is a partner at Winterhouse, a design practice in Falls Village, Connecticut, focused on social innovation, online media, and educational institutions. He is also design director of Teach For All, an international education network. Through the Winterhouse Institute, he is leading a series of initiatives funded by the Rockefeller Foundation to develop models for design and social innovation, including conferences, symposia, case studies and editorial projects.
Drenttel is president emeritus of AIGA, a senior faculty fellow at Yale School of Management, and a fellow at New York University Institute of the Humanities. He is the editorial director of Design Observer, a leading website focused on design, social innovation, urbanism and cultural commentary.
AIGA | the professional association
Ric Grefé is the executive director of AIGA, the oldest and largest professional association of designers in the United States. Under Ric’s guidance, AIGA has become the leading advocate for the value of designing as a way of thinking and as a means of creating strategic value for business and for solving global problems.
Ric earned a BA from Dartmouth College, crafted books at Stinehour Press, spent several years in intelligence work in Asia, reported from the Bronx County Courthouse for AP, wrote for Time magazine on business and the economy and then earned an MBA from Stanford Graduate School of Business. Following an early career in urban design and public policy consulting, he managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio in Washington.
Ric was also responsible for creating the guidelines for evaluating the economic impacts of development under the first California Environmental Policy Act, and for economic and environmental impacts of transportation systems for CEQ, EPA and DOT.
Designer | Author | Assistant Professor
California College of the Arts
Lynda Grose has been working on sustainability in fashion for 20 years. She co-founded ESPRIT’s ecollection line, in 1992, which was the first ecologically responsible clothing line marketed internationally by a major corporation. As a practicing designer, consultant and educator, Lynda now works in a range of capacities from advising farmers and artisans, to private companies and NGO’s.Lynda has been teaching sustainability in fashion for ten years. She developed the groundbreaking curricula for Fashion Design: Sustainability at California College of the Arts (CCA) and currently serves as Assistant Professor in CCA’s fashion design program.
Lynda is a contributing author to Sustainable Textiles, Woodhouse Publishing and is currently co-authoring the book Fashion Sustainability Incubator (working title), with Laurence King Publishers. A frequent speaker at trade conferences, colleges and museums, internationally, Lynda was identified by London’s Financial Times as one of their ‘green power brokers’. She is most passionate about embracing sustainability as the core of innovation and the potential of design to bring form to a sustainable society.
School of Graphic Design
Academy of Art University
Phil Hamlett has over twenty-three years of experience in a wide variety of design and communications roles. Currently, he is the Graduate Director of the School of Graphic Design at the Academy of Art University in San Francisco, the largest private art and design school in the country. His students emerge from the MFA Program as advanced design practitioners and go on to acquire positions at the highest levels of the profession. Prior to the Academy, Phil was communications director at Turner & Associates in San Francisco, and in a previous life, a principal and director of creative services for EAI/Atlanta.
As a member of the AIGA board of directors, the founder of Compostmodern, and a co-author of the Living Principles for Design, he helps set the agenda for sustainable business practice within the design community at large.
President & CEO
Lance Hosey is Chief Sustainability Officer with the global architecture leader RTKL. He is a former Director with William McDonough + Partners and the former President & CEO of the sustainability nonprofit GreenBlue. He has been featured in Metropolis magazine’s “Next Generation” program and Architectural Record’s “emerging architect” series, and he has been a Fellow of the Michael Kalil Endowment for Smart Design and a Resident of the Rockefeller Foundation’s Bellagio Center. His latest book, The Shape of Green: Aesthetics, Ecology, and Design (Island Press, 2012), is the first to study the relationships between sustainability and beauty. Sustainability guru John Elkington has called Lance “an inspirational guide to a future we can’t wait to embrace,” and Builder magazine has said that Lance “is on a crusade to revolutionize what it means to be sustainable.”
Chairman | Executive Editor
Greener World Media
Joel Makower has been a well-respected voice on business, the environment, and the bottom line, for more than 20 years. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business strategy.
Joel is chairman and executive editor of Greener World Media, creator of GreenBiz.com and other popular web sites, research, and events on the greening of mainstream business. He also is co-founder of Clean Edge Inc., a research and consulting firm focusing on building markets for clean energy technologies, and a senior strategist at GreenOrder, which consults with leading companies on strategic sustainability issues. Joel is author of more than a dozen books, including his latest, Strategies for the Green Economy (2008). The Associated Press has called him “The guru of green business practices.”
Principal User Experience Designer for Design Suites
Andrea Mangini is Principal User Experience Designer for Design Suites for Autodesk, a world-leader in 3-D design, visualization and engineering tools. Her work there helps current and future generations of designers and builders to imagine, design and create a better world.
Previously at Adobe Systems, Andrea led design efforts for Adobe’s Creative Suites and Acrobat product lines, and also served as Adobe’s Practice Lead for Sustainable Design. Andrea has spent the past decade specializing in “design for designers.” Her professional focus has always been on understanding and facilitating the creative work of designers, builders, and artists. She is particularly passionate about the ethical, environmental and social dimensions of design practice, and about the power of design process as a problem-solving and innovation framework.
As a creator of design tools, an advocate for whole-systems design, a mentor and educator for young practitioners, Andrea works to challenge and expand commonly accepted measures of design effectiveness beyond the basics of aesthetics, function, and client satisfaction. Andrea holds a Fellowship in Sustainable Design from California College of the Arts (CCA), and regularly speaks and writes about sustainable design and innovation.
MBA in Design Strategy Program
California College of the Arts
Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program prepares next-generation leaders with a vision of business as sustainable, meaningful, ethical, profitable, and truly innovative. The program unites the perspectives of systems thinking, integrative thinking, sustainability, and new tools for leadership into a holistic framework.
He is a pioneer in Experience Design, Interaction Design and Information Design, speaks and teaches internationally, and is a serial entrepreneur. His many books include: Experience Design 1.1, Making Meaning, Design is the Problem, and the upcoming Make It So.
He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design.
Chief Sustainability Officer
Saatchi & Saatchi S
As Chief Sustainability Officer of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and AT&T. Werbach worked with Walmart to engage the company’s two million Associates in its sustainability effort, creating the Personal Sustainability Project (“PSP”). In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States.
Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. He lives in San Francisco’s Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.
Adam Werbach is the author of the new book Strategy for Sustainability, published by Harvard Business Press.