The Living Principles for Design aim to guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change.

Drawing from decades of collective wisdom, theory and results, the Living Principles framework weaves environmental, social, economic, and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.

These principles are truly living: our collective success is dependent on the active involvement of partners, ambassadors, educators, studios and curious individuals who come together to move the conversation—and the industry—forward.

The Living Principles website is the place where we co-create, share and showcase best practices, tools, stories and ideas for enabling sustainable action across all design disciplines.

It’s creative action for collective good.

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