Marketers work hard to create an emotional link between consumers and the brands those marketers promote. But that kind of attachment is not easily won and must be nurtured over time. Experts say one way to create that emotional link is by aligning a brand’s identity with the consumer’s sense of self; that is, with ...
Reposted from Design Observer: Observatory – By John Thackara As the guest last week of Zurich University of the Arts I set the following task to a group of ...
According to a 2011 study that's downloadable here, the New York City construction industry generates 7 million tons of building materials waste each year. Of that amount, just a ...
At many companies, greening products or processes boils down to a nod toward compliance requirements or an attempt to cut costs. But at Ingersoll Rand, a $14 billion manufacturer that ...
Re-nourish is an online tool advocating awareness & action for sustainability in the visual communication design community. Their central theses is that ‘good design’ values people, the environment, and ...
It's awesome to think we can recycle plastic bottles into polyester thread that can be used to make clothes. But when you actually see this process in action, you ...
You do all the right things: establish goals and targets, publish an annual sustainability report, seek employee and public input -- and then repeat the cycle. Yet ...
[Editor's note: We often read about consumers pressuring companies to be more sustainable. But lately we've been hearing examples of the opposite: companies pushing consumers to make ...
Reposted from Design Observer: Places Journal – Essay: Mimi Zeiger This past December, just as retailers were making their holiday markdowns and non-profits issuing their year-end appeals, the Storefront for ...
Designers know how to throw a good conference, and the 2012 Design Ethos conference in Savannah, Georgia, was no exception. Conferences like this play an essential role in ...
[Editor update: Opower released a new Facebook app on Tuesday that will enable energy customers -- some 20 million households served by 16 utilities -- to automatically ...
It's been a while since we last checked in with the Tiny House movement and we're happy to see it's still going strong. To refresh your memory,Tiny ...
[Editor's Note: Gamification and big data were among the themes RMI's Ben Holland found at the recent South By Southwest Interactive conference. Holland writes on the trends in ...
When you’re shopping for clothes, do you ever look at the price tag and think, Sweet mother! Is this thing made of spun gold? What could possibly justify this price? ...
B Lab, the nonprofit that created the sustainable business certification system for B Corporations, has released a number of lists of companies that it ...