How To Grow Consumer Attachment To Green Brands
Marketers work hard to create an emotional link between consumers and the brands those marketers promote. But that kind of attachment is not easily won and must be nurtured over time. Experts say one way to create that emotional link is by aligning a brand’s identity with the consumer’s sense of self; that is, with ...
Editor's Pick
Zurich Eco Lab
Reposted from Design Observer: Observatory – By John Thackara As the guest last week of Zurich University of the Arts I set the following task to a group of ...
Build it Green! NYC: Salvaging the Big Apple’s Construction Waste
According to a 2011 study that's downloadable here, the New York City construction industry generates 7 million tons of building materials waste each year. Of that amount, just a ...
Ingersoll-Rand’s secrets to green product development
At many companies, greening products or processes boils down to a nod toward compliance requirements or an attempt to cut costs. But at Ingersoll Rand, a $14 billion manufacturer that ...
Qualify as a Sustainable Communication Design Practice
Re-nourish is an online tool advocating awareness & action for sustainability in the visual communication design community. Their central theses is that ‘good design’ values people, the environment, and ...
An Eye-Opening Look at How Plastic Bottles are Recycled Into Clothing
It's awesome to think we can recycle plastic bottles into polyester thread that can be used to make clothes. But when you actually see this process in action, you ...
Using videos to win more engagement on sustainability
You do all the right things: establish goals and targets, publish an annual sustainability report, seek employee and public input -- and then repeat the cycle. Yet ...
Can clothing companies make sustainability trendy?
[Editor's note: We often read about consumers pressuring companies to be more sustainable. But lately we've been hearing examples of the opposite: companies pushing consumers to make ...
The Interventionist’s Toolkit: Project, Map, Occupy
Reposted from Design Observer: Places Journal – Essay: Mimi Zeiger This past December, just as retailers were making their holiday markdowns and non-profits issuing their year-end appeals, the Storefront for ...
Enter the Do-Ference! Reflections on the 2012 Design Ethos Conference in Savannah, GA
Designers know how to throw a good conference, and the 2012 Design Ethos conference in Savannah, Georgia, was no exception. Conferences like this play an essential role in ...
Using social networks to spur greener behavior
[Editor update: Opower released a new Facebook app on Tuesday that will enable energy customers -- some 20 million households served by 16 utilities -- to automatically ...
Tiny House, The Movie
It's been a while since we last checked in with the Tiny House movement and we're happy to see it's still going strong. To refresh your memory,Tiny ...
How Businesses Can Use Games to Spur Greener Behavior
[Editor's Note: Gamification and big data were among the themes RMI's Ben Holland found at the recent South By Southwest Interactive conference. Holland writes on the trends in ...
Full Disclosure in Eco-Fashion
When you’re shopping for clothes, do you ever look at the price tag and think, Sweet mother! Is this thing made of spun gold? What could possibly justify this price? ...
Method, RecycleBank named among B Corp ‘rockstars’
B Lab, the nonprofit that created the sustainable business certification system for B Corporations, has released a number of lists of companies that it ...
About The Living Principles
The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability – environment, people, economy, and culture – into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders, and educators can use The Living Principles to guide every decision, every day.
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