Editor's Pick

The Insignificance of a Logo (Even When Significant)
Change Observer Feature

The Insignificance of a Logo (Even When Significant)

About two years ago, I had lunch with my old friend Hussein from college. After undergrad, he had done a master’s in theology and doctorate in Islamic ...

350 Rough Rider Wheelchairs Delivered to Haiti
Core77 Feature

350 Rough Rider Wheelchairs Delivered to Haiti

With help from The Walkabout Foundation, Whirlwind Wheelchair International, who have been designing tough, durable wheelchairs built and used in developing countries since 1979, have delivered ...

Inventing the Killer Green App
Opinion

Inventing the Killer Green App

The current state of the green interactive space is like that of the Internet before Google. New green apps, like websites in those latter days, are emerging all the time—there’s ...

Certifiable: The Big Picture
Article

Certifiable: The Big Picture

As a market-based economy, over the past few years we’ve been marking many historic moments here in America. From the biggest debt load in the history of “ever” and accompanying ...

A Call to Action
Feature

A Call to Action

The Sustainable Cotton Project (SCP) is looking for groups of renegade designers to enlist their clients to order Cleaner Cotton TM for promotional T-shirts.   SCP has several brands interested ...

Glass, Reborn
Article

Glass, Reborn

It’s been my experience that good designers who commit to sustainability in their practices end up creating work that is not just conceptually innovative, but also, nine times out of ...

Why Proctor & Gamble’s New Sugarcane Packaging Matters
Best Practice

Why Proctor & Gamble’s New Sugarcane Packaging Matters

Last week, Proctor & Gamble unveiled a renewable sugarcane-based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the ...

2010 NYIGF Faves: The DBA 98 Pen is Better for the Environment
Core77 Feature

2010 NYIGF Faves: The DBA 98 Pen is Better for the Environment

As a designer and writer, I amass and burn through an absurd amount of pens, and it pains me to think that each and every one is bad for the ...

The Case for Living Small
Article

The Case for Living Small

Frequent readers probably know that the ever-provocative, Miami-based architect (and, I would argue, philosopher) Steve Mouzon is on my short list of Other Writers Who Make Me Think. ...

Applying LEED Principles to Graphic Design
Article

Applying LEED Principles to Graphic Design

In today’s ongoing discussions regarding sustainability, certification, and the role of graphic design in advancing both, many designers have asked, “Why can’t we have LEED for graphic design?” The answer, not ...

Pet Projects
Change Observer Feature

Pet Projects

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” —Mahatma Gandhi There’s little doubt that we Americans love our pets. According ...

Seven Tips to Lead Clients Towards Greener Design Solutions
Event Recap

Seven Tips to Lead Clients Towards Greener Design Solutions

As a business owner I learned long ago that designing great projects is one thing, but leading a client towards entrusting you with their brand is an incredibly ...

About Living Principles

About Living Principles

The Living Principles for Design aim to guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change.

This is the place where we co-create, share and showcase best practices, tools, stories and ideas for sustainable design across all disciplines.

Help us move the conversation, the industry and the world.

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These are just some of the great minds (and faces) behind The Living Principles. Join us now and speak yours.

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Word of the day

Eco-friendly Dyes

Natural dyes such as indigo, pomegranate rind, myrobalan, lac and manjistha as well as benign chemicals like aluminium and iron are eco-friendly alternatives to the synthetic dyes and hazardous chemicals used in conventional fabric dyeing. Natural dyes are made from plants, earth clays and even insects, which translates to less harm to the ecosystem. Another ...

Broaden your vocabulary and add your own terms in Words to Know.

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