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About The Living Principles

About Living Principles

The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability — environment, people, economy, and culture — into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders, and educators can use The Living Principles to guide every decision, every day.

This website is a place for the global design community to co-create, share and showcase best practices, tools, stories and ideas for sustainable design across all disciplines.

Help us move the conversation, the industry and the world. PDF

Word of the day

Marketing

The process of understanding people and markets in order to provide better products and services and differentiate offerings. Marketing consists of both the "inhale" (customer and market research aimed at understanding needs, desires, and cultural contexts as well as competitors), and the "exhale" (the creating of messaging to effectively communicate offerings in appropriate ways). Too often, marketers only focus on ...

Broaden your vocabulary and add your own terms in Words to Know.

Ambassadors

These are just some of the great minds (and faces) behind The Living Principles. Join us now and speak yours.

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